Digital Marketing is driven by data and analytics

Understanding how visitors interact with your website can help drive your marketing campaigns.

Knowing what you have done is important and heres some of the reasons:

  • Better understand your customers and how they interact with your site
  • Improve your website and overall online presence
  • Which of your marketing campaigns is driving conversions
  • Optimize your digital asset to drive more revenue
scroll icon

"Digital Analytics is being able to step back and think critically, asking important business questions, and answering them honestly and with a high enough degree of precision in order to take action." -- Sadler James, NEC Corporation of America

Questions you need to ask

When using digital analytics data

  • Is this data accurate? Can we trust it?
  • Does my data line up with other systems?
  • What's missing? Do we have the full picture?
  • Is this data meaningful?
  • Have I Done Proper Data QA?
  • What's missing? Do we have the full picture?
  • What's missing? Do we have the full picture?