CATANICH Local SEO Services

Website 'localization'

"Localizing" your website means including your city name naturally throughout your site. For businesses with several locations, this could involve creating separate pages (called 'local landing pages') for individual locations.

If you have a business website, you already have pages that describe the services you offer, so your first step is to make sure it clear that you target a particular local market (i.e. City).

Examples

Wrong: Dallas/Fort Worth
Correct: Dallas, TX
Correct: Fort Worth

Including your town or city in the page title, along with the name of the service you offer. Remember to keep page titles to 70 characters or less.

Code Example

< title>Dallas Personal Injury Lawyer
< title>Personal Injury Lawyer Dallas
< title>Personal Injury Lawyer Dallas TX
< title>Personal Injury Lawyer Dallas, TX
< title>Dallas Personal Injury Lawyer | Car Accident Attorney Dallas TX

Including your town or city in the page description, along with the name of the service you offer. Remember to keep page descriptions to 156 characters or less.

Code Example

< meta name="description" content=" Talk with a Dallas Personal Injury Lawyer about car accident property damage, medical recovery ..." />

Add local NAP contact details (business name, address and phone number) in the schema section of the web page.

Code Example

< script type='application/ld+json'>
{
"@context": "http:https://www.schema.org",
"@type": "Attorney",
"name": "Law Firm, Dallas Texas",
"url": "/",
"description": "Talk with a Dallas Personal Injury Lawyer about car accident property damage, medical recovery ...",
"address": {
"@type": "PostalAddress",
"streetAddress": "5000 Dallas Parkway, Suite 600",
"addressLocality": "Dallas",
"addressRegion": "TX",
"postalCode": "75254",
"addressCountry": "USA"
},
"telephone": "+19721234567"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.998929",
"longitude": "-96.899963"
},
"hasMap": "https://goo.gl/maps/[email protected]#$",
"openingHoursSpecification":[
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":[
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens":"07:30",
"closes":"22:00"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+19721234567",
"contactType": "Injury Attorney"
}
< /script>


Add Full NAP information in the footer section of your web page

Code Example

< h3>Principle Office
< span itemprop="name">LAW OFFICE
< span itemprop="telephone">< a href="tel: 19721234567">(972) 123-4567< /a>
< span itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
< span itemprop="streetAddress">5000 Dallas Parkway, Suite 602

< span itemprop="addressLocality">DALLAS,
< span itemprop="addressRegion">TX
< span itemprop="postalCode">75254
< /span>


Add a Google map to your site

Go to https://www.google.com/maps/

Enter the address in the search google map field (upper left corner) to display the map

From the left menu (center left) select "share" that will bring up your custom map link.

Select "embed map" from the menu and copy & past the link onto you Contact Us web page.

Code Example

< iframe src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3344.216204245641!2d-96.83087178446587!3d33.05077437728274!2m3! 1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x864c235de1288d15%3A0x9eac3e303f661e41!2s5000+Dallas+Pkwy+%23600%2C+Plano%2C+TX+75093! 5e0!3m2!1sen!2sus!4v1512490537165" width="600" height="450" frameborder="0" style="border:0" allowfullscreen>< /iframe >

You can also optimize page and post content by including local terms (without keyword stuffing, of course).

---

Last and most important, implement our Local SEO Services that will create a Google My Business listing that focuses on your specific Geographical area.