All you need to know to improve your Local SEO

Local SEO can help grow your small business

Every small, or multi-location company will grow their business and attract more customers using Local SEO strategies. At Catanich, we explain what local search optimization is, implement it on your site, and by using a local SEO company like Catanich Internet Marketing, you can improve your online visibility within a couple months.

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"There are few thing on the internet that can help your small business more than Local Search Engine Optimization. This really will impact your bottom line."
James Catanich, Owner Catanich Internet Marketing in Dallas Texas

Local SEO

A Must For Small Business

Local SEO has proven it's self as an effective way to market your business online. It helps small businesses promote their products and services to local customers at the exact time they're looking for them. Most important, it's not expensive to do!

Catanich uses a variety of strategies

  • Getting your site ranked on search engines like Google
  • Getting included in business directories such as Yelp, Superpages, Foursquare, Yellowbook
  • Creating a Google My Business listing
  • Creating a Bing Places for Business page
  • Updating your website with localized content
  • Obtaining online reviews
  • and other strategies

Tens of millions of customers use local search every day to find the best local businesses in their area. 90% of those searches are on a mobile device.

How can you do this?

Simple. If you have a business website, you already have pages that describe the services you offer, so your first step is to make sure it clear that you target a particular local market (i.e. City).

Examples

Wrong: Dallas/Fort Worth
Correct: Dallas, TX
Correct: Fort Worth

Including your town or city in the page title, along with the name of the service you offer. Remember to keep page titles to 70 characters or less.

Code Example

< title>Dallas Personal Injury Lawyer
< title>Personal Injury Lawyer Dallas
< title>Personal Injury Lawyer Dallas TX
< title> Personal Injury Lawyer Dallas, TX
< title>Dallas Personal Injury Lawyer | Car Accident Attorney Dallas TX

Including your town or city in the page description, along with the name of the service you offer. Remember to keep page descriptions to 156 characters or less.

Code Example

< meta name="description" content=" Talk with a Dallas Personal Injury Lawyer about car accident property damage, medical recovery ..." />

Add local NAP contact details (business name, address and phone number) on appropriate pages or in the footer.

Code Example

< script type='application/ld+json'>
{
"@context": "http:https://www.schema.org",
"@type": "Attorney",
"name": "Law Firm, Dallas Texas",
"url": "https://www.catanich.com/",
"description": "Talk with a Dallas Personal Injury Lawyer about car accident property damage, medical recovery ...",
"address": {
"@type": "PostalAddress",
"streetAddress": "5000 Dallas Parkway, Suite 600",
"addressLocality": "Dallas",
"addressRegion": "TX",
"postalCode": "75254",
"addressCountry": "USA"
},
"telephone": "+19721234567"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "32.998929",
"longitude": "-96.899963"
},
"hasMap": "https://goo.gl/maps/BaJpkaM!@#$",
"openingHoursSpecification":[
{
"@type":"OpeningHoursSpecification",
"dayOfWeek":[
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens":"07:30",
"closes":"22:00"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+19721234567",
"contactType": "Injury Attorney"
}
< /script>

And/Or (Common footer code)

Code Example

< h3>Principle Office
< span itemprop="name">LAW OFFICE
< span itemprop="telephone">< a href="tel: 19721234567">(972) 123-4567< /a>
< span itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
< span itemprop="streetAddress">5000 Dallas Parkway, Suite 602

< span itemprop="addressLocality">DALLAS,
< span itemprop="addressRegion">TX
< span itemprop="postalCode">75254
< /span>

Add a map to your site

Go to https://www.google.com/maps/

Enter the address in the search google map field (upper left corner) to display the map

From the left menu (center left) select "share" that will bring up your custom map link.

Select "embed map" from the menu and copy & past the link onto you Contact Us web page.

Code Example

< iframe src="https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3344.216204245641!2d-96.83087178446587!3d33.05077437728274!2m3! 1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x864c235de1288d15%3A0x9eac3e303f661e41!2s5000+Dallas+Pkwy+%23600%2C+Plano%2C+TX+75093! 5e0!3m2!1sen!2sus!4v1512490537165" width="600" height="450" frameborder="0" style="border:0" allowfullscreen>< /iframe >

You can also optimize page and post content by including local terms (without keyword stuffing, of course).


Last and most important, create a Google My Business listing