Anchor Text Specification

Today, many in the SEO field believe that getting external links to your web site is the single most important SEO objective there is for attaining high rankings in the search engine results.

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"Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines."
Google, https://support.google.com/webmasters/answer/66356?hl=en

Anchor Text Specification

Overview

Today, many in the SEO field believe that getting external links to your web site is the single most important SEO objective there is for attaining high rankings in the search engine results.

This belief comes from the idea that external links are one of the hardest SEO elements to manipulate and thus one of the best ways for search engines to determine the popularity of a given web page.

In short, the Google algorithm regarded a hyperlink as vote for a page's popularity. A page that has the most links pointing at it is considered the most popular.

Today, the major search engines use many elements or metrics to determine the value of external links. Some of the most discussed metrics include:

  • The trustworthiness of the linking domain.
  • The popularity of the linking page.
  • The amount of domains that link to the target page.
  • The relevancy of the content between the source page and the target page.
  • The anchor text used in the link.
  • The amount of variations that are used as anchor text to links to the target page.
  • The amount of links to the same page on the source page.
  • The ownership relationship between the source and target domains.

An external links is hyperlinks that point at (the Target) any domain other than the domain the link exists in (the Source).

An internal link is a hyperlink that point at the Target within the same source domain.

Optimal SEO Format

A SEO friendly anchor text link is succinct and relevant to the target page. More important, how the text of the link defines the page is a major SEO element to plan out. And not just for the home page but all pages within the site that are going to be considered Internet Marketing focused pages or SEOed pages.

What is an Anchor Text?

Anchor text is the visible characters that make up the words that hyperlink display when linking to another document or location on the web. Search engines use this text to help determine the subject matter of the link-to-document relationship. If many sites think that a particular page is relevant for a given set of keyword terms, then that page should rank well in the search engine results pages (SERPs).

Anchor Text

Anchor Text is the visible, clickable text of a link [ a hyperlink]. On a web page it looks something like this: this link to the Catanich.com homepage.

But behind the scenes, in the code, it looks like this:

Code Sample

< a href="http://www.catanich.com">this link to the Catanich.com homepage< /a>

Note: We break the HTML code for display purpose only ("< a" & "< /a>")

Points To Remember:

If many links point to a page with the right keyword phrase in their anchor text, that page has a very good chance of ranking well for that keyword phrase.

Most web designs have a tendency to link to content using the anchor text of either the domain name or the title of the web page. This creates an advantage to SEOers who include keywords they want to rank for in these two elements.

Importance of the First Anchor Text

Of the many benchmarks and experiments in linking over the years, it has been shown that if two links are targeting the same URL, only the anchor text used in the first link is counted by Google.

SEO Benchmark Workaround

Over the years, we have run benchmarks showing different ways to count multiple anchor text phrases placed on the same page and pointing to the same target web page. This is accomplished by creating anchors on the target page and linking to those anchors using hashtags, or that "#this-is-a-hashtags" at the end of a link:

< a href="http://www.catanich.com/blog/example-post# this-is-a-hashtags ">Second Anchor Text

The Link Specification

One of the most important planning requirements there is, is planning out the keyword assignment for a given web page and the anchor text associated with that given page.

Where do you start?

  • First, select the first 10 pages within your web site.
  • Next assign each page a single keyword.
  • Now run a keyword density report on that page!

Oops - doesn't match!

This is one of the most common seo errors made. The page content does not match or relate to the keyword. To fix this requires that the page's content is edited to contain the related keyword.


The Form

For each page of a project, we fill out the following form BEFORE we start the web design. Or before we start to SEO.

TopicData
Web Page URLhttp://www.catanich.com/index.php
 
Targeted KeywordInternet Marketing
  Targeted Long Tail 1Internet Marketing Services
  Targeted Long Tail 2Internet Marketing Dallas
  Targeted Long Tail 3Internet Marketing Firm
  Targeted Long Tail 4Internet Marketing Company
  Targeted Long Tail 5Internet Marketing Agency
 
Web Page TitleInternet Marketing Services | Internet Marketing Company Supplying Small Business, Ad-Agency and Large-Company SEO & PPC Services - Catanich Internet Marketing Dallas Texas USA
 
Web Page DescriptionCatanich Internet Marketing Services Dallas Texas is a leading Internet Marketing and Web Design company brings you performance driven search engine optimization (SEO), pay-per-click (PPC), Social Media solutions and advanced web development services.
 
Web Page KeywordInternet Marketing Services Company Agency Firm Dallas
 
Web Page H1 TagDallas Internet Marketing - Search Engine Optimization, Pay Per Click Management and Landing Page Optimization
 
Internal Link To Web Pagedefault.asp#Dallas-Internet-Marketing-Services
  Internal Link Hashtags 1default.asp#Internet-Marketing-Firm
  Internal Link Hashtags 2default.asp#Internet-Marketing-Company
  Internal Link Hashtags 3default.asp#Internet-Marketing-Agency
 
External Link Text To Web Page< a href="http://www.catanich.com/default.asp">Catanich Internet Marketing< /a>
  External Long Tail 1< a href="http://www.catanich.com/default.asp">Catanich Internet Marketing Services Dallas TX USA< /a>
  External Long Tail 2< a href="http://www.catanich.com/default.asp">Internet Marketing Services< /a>
  External Long Tail 3< a href="http://www.catanich.com/default.asp">Internet Marketing Dallas< /a>
  External Long Tail 4< a href="http://www.catanich.com/default.asp">Internet Marketing Firm< /a>
  External Long Tail 5< a href="http://www.catanich.com/default.asp">Internet Marketing Company< /a>
  External Long Tail 6< a href="http://www.catanich.com/default.asp">Internet Marketing Agency< /a>
 
External Link Hashtags To Web Pagehttp://www.catanich.com#Internet-Marketing
  External Link Hashtags 1http://www.catanich.com#Internet-Marketing-Services
  External Link Hashtags 2http://www.catanich.com#Internet-Marketing-Dallas
  External Link Hashtags 3http://www.catanich.com#Internet-Marketing-Firm
  External Link Hashtags 4http://www.catanich.com/default.asp#Internet-Marketing-Company
  External Link Hashtags 5http://www.catanich.com/default.asp#Internet-Marketing-Agency



Example View Source Code



< html>< head>
< meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
< link rel="stylesheet" href="http://www.catanich.com/_global2010.css" type="text/css" media="screen" charset="utf-8">
< title>Internet Marketing Services : Online Advertising, Search Engine Optimization SEO, Pay Per Click PPC - Catanich Internet Marketing Dallas TX< /title>
< meta name="description" content="Catanich Internet Marketing Services Firm - SEO PPC Online Advertising Strategies for every industry and business size - Search Engine Optimization, Pay Per Click Advertising, Link Building, Keyword Research, Site Analytics. Contact our Dallas Internet marketing company for a free quote today">
< meta name="keywords" content="Online Advertising, Internet Marketing Services, Search Engine Optimization, Pay Per Click Advertising, Link Building, Keyword Research, Catanich, Dallas, Texas, TX">
< link rel="canonical" href="http://www.catanich.com/"> < /head>

< body>
< div id="container">
< table>< tr>< td valign="top">
< a name="Catanich Internet Marketing">< /a>
< a name="Dallas Internet-Marketing-Services" href="http://www.catanich.com/" title="Internet Marketing Services Dallas SEO Search Engine Optimization Services Company">
< img id="logo" src="http://www.catanich.com/images/internet-marketing-company-cim.gif" alt="Catanich Internet Marketing Services - Search Engine Optimization, Pay Per Click Advertising, Link Building" height="27" width="130" border="0">< /a>
< /td>< /tr>
< tr>< td>
< h1>Internet Marketing Services - Search Engine Optimization, Online Advertising, Link Building< /h1>
< /td>< /tr>
< tr>< td height="243" valign="top" STYLE="Background:#ffffff url('http://www.catanich.com/images/cim0039.jpg') no-repeat">
< table width="100%">< tr>< td class="legend">
< a name="Internet-Marketing-Services">Internet Marketing Service< /a>
< /td>< /tr>

< tr>< td class="top" valign="top">

< a name=" Dallas Internet Marketing Services ">< /a>
< blockquote>< big>A< /big>t Catanich Internet Marketing in Dallas, Texas, we believe our < em>< strong>Internet Marketing Services are more than optimizing a web page or increasing your site's traffic. It's about driving qualified traffic to your site and getting the customer to take action.
< br>< br>< div style="margin-left: 4em">< big>W< /big>hether this comes in the form of a new sales lead, a client referral to your local sales office, a finalized sales order, or just a plain old phone call, it's this action that is the motivation for our work.< /div>< /blockquote>
< /td>< /tr>< /table>< /td>< /tr>
< tr bgcolor="#e8e8e8">< td width="780">


< a name="Internet Marketing Consulting ">< /a> < div id="menuwrapper" style="float:left;">
< ul id="menubar">
< li>< a href="http://www.catanich.com/internet-business-consultant.asp">CONSULTING< /a>
< ul>
< li>< a href="http://www.catanich.com/internet-marketing-consulting.asp">Internet Marketing Consulting< /a>
< /li>< /ul>< /li>

< a name="Internet Marketing Research">< /a>
< li>< a href="http://www.catanich.com/internet-marketing-research.asp">RESEARCH< /a>
< ul>
< li>< a href="http://www.catanich.com/business-plan-outline.asp">Business Plan Outline< /a>
< li>< a href="http://www.catanich.com/marketing-plan-outline.asp">Marketing Plan Outline< /a>
< /li>< /ul>< /li>

< a name="Search-Engine-Optimization">< /a>
< li>< a href="http://www.catanich.com/search-engine-optimization.asp">OPTIMIZATION< /a>
< ul>
< li>< a href="http://www.catanich.com/search-engine-optimization-starting.asp">Where To Start Tips< /a>
< li>< a href="http://www.catanich.com/search-engine-msn.asp">MSN, Bing, Live< /a>
< /li>< /ul>< /li>

< a name="Internet Marketing Advertising">< /a> < li>< a href="http://www.catanich.com/internet-marketing-advertising.asp">ADVERTISING< /a>
< ul>
< li>< a href="http://www.catanich.com/keyword-targeting.asp">Keyword Targeting< /a>
< li>< a href="http://www.catanich.com/conversion-tracking.asp">Conversion Tracking< /a>
< /li>< /ul>< /li>
< a name="Link-Building-Services">< /a> < li>< a href="http://www.catanich.c om/link-building-services.asp">LINKING< /a>
< ul>
< li>< a href="http://www.catanich.com/link-building-overview.asp">Overview< /a>
< li>< a href="http://www.catanich.com/link-building-results.asp">Our Linking Results< /a>
< /li>< /ul>< /li>
< a name="Internet-Marketing-Analytics">< /a> < li>< a href="http://www.catanich.com/internet-marketing-analytics.asp">ANALYTICS< /a>
< ul>
< li>< a href="http://www.catanich.com/site-overview-analysis.asp">Site Overview Analysis< /a>
< li>< a href="http://www.catanich.com/site-conversion-enhancement.asp">Site Conversion Enhancement< /a>
< /li>< /ul>< /li>

< a name="Internet-Marketing-Services">< /a> < li>< a href="http://www.catanich.com/internet-marketing-services.asp">SERVICES< /a>
< ul>
< li>< a href="http://www.catanich.com/joint-internet-marketing.asp">Joint Marketing< /a>
< li>< a href="http://www.catanich.com/youtube-search.asp">YouTube Search< /a>
< /li>< /ul>< /li>

< a name="About Catanich=Internet-Marketing">< /a>
< li>< a href="http://www.catanich.com/about-us.asp">ABOUT US< /a>
< ul>
< li>< a href="http://www.catanich.com/contact-us.asp">Contact Us< /a>
< li>< a href="http://www.catanich.com/observed-holidays.asp">Observed Holidays< /a>
< /li>< /ul>< /li>< /ul>< /div>
< /td>< /tr>

< tr>< td id="left-sidebar" valign="top">
< table id="content" width="100%" >
< tr id="subcontent">
< td id="left-sidebar-navigation" valign="top">

< h1>Internet Services< /h1>
< a href="http://www.catanich.com/internet-business-consultant.asp">Business Consulting< /a>< br>
< a href="http://www.catanich.com/reports.asp">Internet Marketing Reports< /a>< br>
< h2>Marketing Services< /h2>
< a href="http://www.catanich.com/joint-internet-marketing.asp">Joint Marketing< /a>< br>
< a name="mold-making" href="http://www.catanich.com/mold-making.asp">Mold Making Dallas< /a>< br>
< h2>Help, Tips, Advice< /h2>
< a href="http://www.catanich.com/search-marketing-help.asp">SEO Help< /a>< br>
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< h2>Website Validation < /h2>
< a class="menu" href="http://validator.w3.org/check?uri=referer" rel="nofollow">XHTML< /a> < br>
< a class="menu" href="http://jigsaw.w3.org/css-validator/check/referer" rel="nofollow">CSS< /a>< br>
< /td>


< td id="right-column-content">
< a name="Internet-Marketing-Services-Dallas">< /a>
< a href="http://www.catanich.com/">Internet Marketing Services< /a>< br>< br>

< a name="Search-Engine-Marketing">< /a>
< h1 id="Online-Search-Marketing">< span>Online Marketing Services< /span>< /h1>
< p>< a href="contact-us.asp" title="Internet Marketing Firm Dallas">Catanich Internet Marketing< /a> is a < a href="about-us.asp">Search Engine Marketing Company< /a> located in Dallas, Texas (TX) USA. We specialize in best practices < em>internet marketing services and consulting< /em> that includes "best-in-class" Website Design, "ethical" < a href="search-engine-optimization.asp">Search Engine Optimization< /a>, "affordable" < a href="internet-marketing-advertising.asp">Pay-Per-Click< /a>, and "quality" < a href="link-building-services.asp">Link Building< /a>.< /p>

< br>< center>
< font size="3" color="maroon">< strong>Find out "How May We Help You?"< br>Call 214-762-8208< /strong>< /font>
< /center>< br>

< a name="Search-Engine-Optimization">< /a>
< h2 id="search-optimization">< a href="search-engine-optimization.asp" title="Dallas Search Engine Optimization Services">Ethical Search Engine Optimization< /a>< /h2> < p>91% of all website traffic comes from the top four search engines like Google, ASK, Bing and Yahoo. If your company has an Internet presence but doesn't have Top 10 Internet Ranking or first page < img src="images/ethical-search-optimization.gif" alt="Ethical Search Engine Optimization Services - Catanich Internet Marketing Service, Dallas Fort Worth Texas" height="73" width="91" border="1" align="left" hspace="6"> placement in the major search engines like Google then you are losing money to your competition every single day. You need our Search Engine Optimization and Internet Marketing Services!
< br>< br>
At Catanich, we work with you to maximize your return on investment by getting your site into the Search Engine Top 10 by helping you choose the best keywords and performing solid, ethical < a href="search-engine-optimization-starting.asp">on-page Search Engine Optimization< /a>.< /p>
< hr>


< a name="Pay-Per-Click-Services">< /a>
< a name="Pay-Per-Click-Advertising">< /a>
< h2 id="internet-advertising">< a href="internet-marketing-advertising.asp" title="Internet Marketing Advertising">Affordable Pay-Per-Click< /a>< /h2>
< p>With business orders coming back worldwide and sales are beginning to increase, many of our companies are taking our advice and implementing our < em>< strong>Internet Advertising Services< /strong>< /em> by starting a low cost AdWords Pay-Per-Click,lead generation campaign to enhance their sales efforts. New sales contacts and interest can be seen over night.< /p>
< blockquote>It's amazing, what starts out as a temporary cost-cutting maneuver, becomes a permanent new way of doing business"< /blockquote>
< p>So, if you've just been poking along doing the same stuff every year, perhaps it's time to ask yourself; "Is every one of your marketing expenditures the best possible use of your money?"< /p>
< p>If the answer is no, then you need our Pay Per Click Advertising Services! We have Starter Internet Advertising package (AdWords Pay-Per-Click) starting off at $250 per month for maintenance plus your ad spend.< /p>
< hr> < a name="Link-Building-Services">< /a> < h2 id="link-building">< a href="link-building-services.asp" title="Link Building Services">Quality Link Building< /a>< /h2>
< p>Quality link building today is one of the most important Online SEO Marketing services you can undertake. Our < em>< strong>Website Promotion Service< /strong>< /em> and < em>< strong>Link Building Services< /strong>< /em> bring your site into the world wide web! Your site will receive targeted web site traffic and generate link popularity. If you want to obtain higher search engine rankings, our SEO link building can provide you the solution. How many links does your site have?< /p>
< p>If the answer is less than your competitors, then you need our Dallas Link Building Service! Ask us about our Custom Link Building, Contextual Link Building, Article & Press Release Marketing, and Directory Placement services. These additional services will help to improve your website's advertising exposure and search engine rankings in most major search engines. We have a Starter Link Building package starting at $150 per month.< /p>
< hr>

< a name="Free-Site-Analysis">< /a>
< h2 id="free-site-analysis">< a href="free-site-analysis.asp" title="Free Site Analysis">Free Site Analysis< /a>< /h2>
< p>For those of you that are serious in moving forward with you Search Optimization, we offer a complementary site analysis to get you started. We take your home page with targeted keyword and create an online report showing you exactly how you perform against the top 10 sites returned by the Google SERPs for that keyword. This will show you exactly what your strengths and weakness are and what you need to do to move forward. < /p>
< p>Just ask us today for your < a href="free-site-analysis.asp" title="Free Site Analysis">free site analysis< /a>.
< p>Do you have < a href="feedback-email.asp">feedback< /a> on our site or Internet Marketing service? Or if you just want to < a href="contactus-email.asp">contact us or some one in our firm.< /p>
< /td>< /tr>< /table>
< /div>
< /div>


Contexual Link Example

For those of you that are serious in moving forward with our Search Optimization Services, we offer a complementary site analysis to get you started. We take your home page with targeted keyword and create an online report showing you exactly how you perform against the top 10 sites returned by the Google SERPs for that keyword. This will show you exactly what your strengths and weakness are and what you need to do to move forward.

Just ask us today for your site analysis.


The Minimum Requirement Anchor Text Specification

A good source of traffic and links can come from the web environment. We do offer a 100% manual directory submission service as well. Be organized with the data entry fields, (i.e. copy & paste). Have a "text link standard" written (suggestion is to have 4 or 5 < title > available)

TitleInternet Marketing Dallas Texas
URLhttps://www.catanich.com/
CategoryBusiness
Sub CategoryInternet Marketing
Short DescriptionCatanich Internet Marketing Dallas Texas ( TX )
Long DescriptionCatanich Internet Marketing is a search engine optimization company located in Dallas Texas ( TX ). At Catanich, we believe that search engine marketing is more than generating traffic; its about driving qualified visitors to your site and getting them to take action.

Have a formal "Copy Our Site Link Information" section on your site to use:

< a href="https://www.catanich.com/" title="Search Engine Optimization Dallas Texas">Search Engine Optimization Dallas Texas ( TX ) - Catanich Internet Marketing
Catanich Internet Marketing is a search engine optimization company located in Dallas Texas ( TX ). At Catanich, we believe that search engine marketing is more than generating traffic; its about driving qualified visitors to your site and getting them to take action.

Or even make it easier for someone to copy and paste your link information by doing the following:

And a "Copy the following link information" section.