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On-Page Search Engine Optimization

There are many "On page factors" that deal with all aspects related directly to your web site internals, it's construction, structure, header, footer, navigation and content. Setting these correctly will make your page climb in the search engines.

Website SEO Checklist

 

We perform the following for your website from start to finish.  Please review our On-Site and Off-Site SEO Services that every website receives when being optimized by our company.

On-Site SEO Checklist

  • Site map Creation
  • Code Validation
  • HAM Tags (H, Alt and Meta Tags)
  • Keyword Dense Content
  • Broken Link correction
  • SE Friendly URL Rewrites
  • WWW Redirects
  • Blog Integration
  • Load time check
  • Robots File Creation
  • HTML to Text Review
  • RSS Feed Integration
  • Outbound Link Analysis
  • Inside Page Analysis
  • Existing Traffic Analysis (Alexa, Compete, Google Analytics)
  • Duplicate Content Review
  • Do Follow Analysis
  • Google Penalty Check
  • Google Webmaster Error Analysis

SEO Tip - Keyword use in document title

Insert keywords and keyword phrases within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags.

Example

    < title>Internet Marketing Services, Servicios de Marketing por Internet< /title>

Example - Local Search (Dallas, Texas USA)

    < title>Internet Marketing Services, Servicios de Marketing por Internet - Dallas Fort Worth Texas< /title>

SEO Tip - Keyword use in body text

The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks.

SEO Tip - Keyword use in H1 headline texts

H1 headline texts are the texts that are written between the < h1>...< /h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts.

Example

    < h1>Internet Marketing Services, Servicios de Marketing por Internet< /h1>

SEO Tip - Keyword use in domain name

The domain name is the main part of the web page address (URL). It is believed that Google.com gives extra relevance to search terms within the domain name.

Example - Keyword: internet marketing services

    http://www.InternetMarketingServices.com/
    http://InternetMarketingServices.mywebsite.com/

SEO Tip - Keyword use in page URL

The page URL is the part after the domain name in the web page address. It is believed that Google.com gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores.

Example

    http://www.mywebsite.com/InternetMarketingServices/
    http://www.mywebsite.com/Internet-Marketing-Services/
    http://www.mywebsite.com/Internet_Marketing_Services/
    http://www.mywebsite.com/Internet/Marketing/Services/

Keyword use in H2-H6 headline texts

H2, H3, H4, H5 and H6 headline texts are the texts that are written between the < h2>...< /h2>, < h3>...< /h2>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts.

Example

    < h2>Internet Marketing Services, Servicios de Marketing por Internet< /h2>
    < h3>Internet Marketing Services< /h2>
    < h3>Servicios de Marketing por Internet< /h2>

Keyword use in IMG ALT attributes

Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

The < img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic.

Example

    < img id="logo" src="http://www.sitename.com/images/internet-marketing-company-cim.gif" alt="Internet Marketing Services, Servicios de Marketing por Internet" border="0" width="50" height="50">

Keyword use in bold body text

The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between < b>...< /b> or < strong>...< /strong> tags in the HTML source of your web page.

Note: CSS is not recognized.

Number of unique visitors to the site

It is believed that Search Engines look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. One source for this data is Alexa.com traffic rank. It is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.

Keyword use in same site link texts

Link texts are words and sentences that are used as links. Same site link texts are the link texts of the links that point to a web page on the same domain. It is believed Google.com takes search terms in same site link texts into account.

Example

    Find out about our < a href="Internet-Marketing-Services. html">Internet Marketing Services< /a>.

Keyword use in outbound link texts

Link texts are words and sentences that are used as links. Outbound link texts are the texts within the < a>...< /a> tags when the tag links to a web page on a different domain. It is believed Google.com gives relevance to search terms in outbound link texts.

Example

    Another source for < a href="http://www.not-your-site.com/Internet-Marketing-Services. html">Internet Marketing Services.

Keyword use in same site link URLs

Links connect one web page to another. Same site links are the links in attributes that point to other pages on the same domain or within the same site.

Example

    Find out about our < a href="Internet-Marketing-Services. html">Internet Marketing Services< /a>.

Keyword use in outbound link URLs

Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. It is believed that Google.com gives relevance to search terms in outbound links.

Example

Find out about our < a href="http://www.not-your-site.com/Internet-Marketing-Services. html">Internet Marketing Services< /a>.

Keyword use in meta description

The Meta Description tag allows you to describe your web page. It is believed that Google.com takes the Meta Description tag into account. Some search engines display this text to the user in the search results (SERPs).

Even if the Meta Description tag might not be important for ranking purposes, one should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results.

Example

    < meta name="description" content="A leading source for Internet Marketing Services (Servicios de Marketing por Internet) in the Dallas Fort Worth Metroplex">

Number of trailing slashes in URL

The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages.

HTML validation of web page to W3C standards

Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page.

    HTML Validation Source
    CSS Validation Source

Readability level of web page

There is a believe that the Search Engines are testing the use of the Flesch Reading Ease test, a United States governmental standard, to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable.

Keyword use in meta keywords

The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the < head>...< /head> tags in the HTML code of your web page. It is believed that Google.com no longer gives relevance to search terms in the Meta Keywords tag.

Example

    < meta name="keywords" content="Internet Marketing Services, Servicios de Marketing por Internet, Dallas, Fort Worth, Metroplex">

Keyword use in the first sentence of the body text

The first sentence of the body text is the first sentence after the < body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page.

Example

    < body>We are a leading Internet Marketing Services (Servicios de Marketing por Internet) in the Dallas, Fort Worth, Metroplex. This text is not the first sentence.

Keyword use in HTML comments

HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. It is believed that search terms in the HTML comment tags are no longer relevant for ranking in Google.com.

Example

< !-- Web site describes our Internet Marketing Services, Servicios de Marketing por Internet, Dallas, Fort Worth, Metroplex" -- >

Additional Information

  • On-Page Site Optimization - Making a site structurally search engine friendly or "spiderable" and consistent with the search engine ranking algorithms.
  • Site Content Enhancement - Creating actual web pages to address areas where there is a lack of content.

Off Page Factors

Off page factors deal with how your site is linked throughout the world of the internet.

  • Off-Page Site Optimization - Making the internet and links search engine friendly, "spiderable" and consistent with the search engine ranking algorithms.
  • Link Popularity Enhancement - Generating incoming links to your site in order to increase the popularity of your site.
  • Search Engine Submission - Utilizing both "pay for inclusion" programs and "hand submission" where necessary to ensure that your site gets crawled by the major search engines.
  • Directory Submission - Listing your site in the major directories like Yahoo and the Open Directory, as well as industry specific or regional directories.

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