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Measuring marketing insights: Harvard Business Review article collection.
Today's marketers have access to more data than ever - but more marketing data doesn't always add up to better performance. Harvard Business Review investigates how leading companies turn data into marketing insights.
How to build a culture of growth
Learn how marketing optimization can transform your organization into a growth engine by focusing on the customer experience and making it better
Econsultancy report: The customer experience is written in data.
Research conducted by Econsultancy in 2017 reveals why and how the most successful brands are putting data at the center of marketing strategy. Learn how leaders integrate data, teams, and tech.
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