Highlights of us in the news
It's no secret that the Internet has completely changed the field of industrial marketing. Over the past 5 years, we have witnessed a dramatic development in the way that industrial buyers source new products. Rather than reading trade magazines, walking trade shows, or flipping through heavy industrial directories, buyers are going to their favorite search engine.
As one of the largest industrial directory advertisers in the Southwest, I recognized this fundamental change very early on. In fact, my company was one of the first in Dallas to participate in Pay Per Click Advertising and Search Engine Optimization and we saw first hand the power that the search engines had in generating qualified leads.
"We generated 14 times as many leads from our search engine
marketing campaign as we did from our industrial directory
advertising...at a fraction of the cost." Bob Crandel, Laseraid.com
As competition for both paid and free rankings increased, we focused more attention on maximizing click thru and conversion rates as well as tracking our efforts so that we could spend our time and money more wisely. This background formed the foundation of Catanich Marketing, a firm built to help industrial advertisers design and implement the customized programs that had made us so successful.
We now exist as one of the few search engine marketing firms who truly understands and specializes in Industrial Search Engine Marketing. So whether you are just now looking to get into this new promotional medium or want help in taking your program to the next level, we can help.
Please call us today or fill out our contact form.