Get Found On The Internet
Take any search query by anyone like you, say "how to be found on the internet" - this alone produces over 850 million search results on Google alone! In our digital dependent society today, it's not enough to just have a website anymore. Your web site needs to be actually found! The average consumer is relying more and more on the internet to find services, products, and stores; saving miles in driving and footwork; and hours of their valuable time.
Even if your business has a website, if it does not appear in search results, your potential customers will not find! You are losing business to your digital-savvy competitors.
"People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we're announcing that starting in July 2018, page speed will be a ranking factor for mobile searches." -- Webmaster Central Blog, Wednesday, January 17, 2018
What does it mean to 'be found on Google'?
It's probably not what you think!
Appearing in search engine result pages [SERPs] does not necessarily mean that you will actually be found by potential customers looking for what you're offering. Many believe that appearing in the top 20 or even on the first page of search results is good enough for a customer to actually follow your link to your site - but this is not true! Over 80% of Google users decide which result to click on from the first five results on the SERP page! If not satisfied with the results, they then do a new and more detailed search.
And even in the top 5, an increase in your ranking (or position) from 5th to 3rd could more than double the number of visitors to your website - this means more potential customers!
Online SEO strategies to increase your digital find-ability
Search Engine Optimization (SEO)
To obtain a high ranking in the Google search engine does not happen magically or through clever programming tricks. Dallas Search engine optimization (or Dallas SEO for short) is the continual implementation of widely-accepted techniques over time. This techniques can be divided into "on-page optimization" - focusing on error-free website coding, relevant content, meta tags data; and "off-page optimization" - focusing on creating a network of quality backlinks, social media, etc. This creates a great deal of traffic to your site and that adds power to your website from varied sources.
Local Search Engine Optimization (local SEO)
First, every local business should claim their "Google My Business" (GMB) listing. Period!!! It's a must-do. Non-negotiable. If you don't claim your Google My Business listing, you essentially don't exist online! Claiming your GMB listing will significantly increase your chances of showing up in local search results.
Google AdWords - Pay Per Click
This is a paid service provided by Google which allows your website information to appear at the top of search results for a given search term or phrase. Those who have used AdWords before know that it can really become costly.
Get found on Google with us!
We will develop an individual SEO campaign specific to your personal needs and related industry and help you stand out among the millions of others competing to be found on Google by your customers! Take a look around our site to learn more, and then request more information. Ask us for a free website analysis today.