Most Commonly Asked

Internet Marketing FAQs

We often get questions from clients about online marketing, and we do our utmost to answer every one.

FAQ

Isn’t Internet marketing just regular marketing?

While Internet marketing certainly uses some of the same elements of more traditional, offline marketing, Internet marketing has its own nuances.

Perhaps the most apparent is immediacy—you can get an advertisement on the web in a few hours if you’re willing to take the time and spend the money. The Internet is certainly fast, however, that also extends to the rate at which it changes.

For instance, less than a decade ago, social media was only used by a handful of users worldwide. Now, it’s the primary way Internet users spend their time, and is also an extremely profitable marketing channel.

SEO FAQs

We will develop an extensive digital strategy that's unique to your business and work with you to execute this strategy.

Questions & Answers

Do you follow the Google Webmaster Guidelines? Yes. All of our clients websites meet or exceed Google Webmaster Guidelines. We only do White Hat SEO. Should I hire someone to do my SEO? Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn't actually know the modern rules of SEO. Each of our team are considered experts with years of HTML, CSS and PHP coding experience. Without this experience, it is very difficult to get quality results. What's the difference between internal and inbound links? Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO. Do I need to know code to do SEO myself? You do't need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn't necessary for every part. What's a good goal to set for your SEO? When you think about your goal for SEO, don't just think about the top of the funnel and how many more visits you're getting to your website. Think about your full marketing funnel and how much quality traffic you're getting to your website. Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased? As you create your goals, consider what general traffic vs. quality traffic means to you. Set goals not just based on traffic, but based on the entirety of your marketing funnel. Are your seo experts experienced at improving local search results Appearing in the top local search engine results is especially important to small brick-and-mortar businesses trying to attract customers nearby. You'll want an expert who has expertise in local SEO techniques. If your website is optimized for what's known as 'local SEO,' it will appear when someone nearby is searching for keywords that are relevant to your business's location.