The Page Performance Audit
How fast does your website load?
Why Performance Matters
It's only your money you are throwing away. You could increase your revenue up to 35% if you lowered your load time to under 3 seconds
Successful websites have one thing in common: they were all built fast and are maintained to stay fast. Speed is important because speed means more business.
"You may have heard that here at Google we're obsessed with speed, in our products and on the web. As part of that effort, today we're including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests."Webmaster Central Blog, Google, Friday, April 09, 2010
On July 15th, 2018, Google has implemented this speed audit for all mobile search results.
Does Google Think Your Website Is Too Slow?
When Google searches your website and finds that your pages are loading too slowly, they will show your competitors website ahead of yours!
More speed means more clicks
There are many reasons why a website ranks higher on Google - one of the most important is the speed of your website. By making the technical investment to make your website faster, you are actually taking a major step to improving your bottom line.
Mobile First / Mobile Friendly
If your website loads slow for desktop users, chances are it will load even slower on mobile devices. This is Digital Suicide! You can't afford to let this happen. Mobile now represents more than 70% of all searches. More important, Google will not slow pages that are slow in the mobile search. And most important, users click away after FOUR SECONDS!!!
Google PageSpeed Insights
If you are doing business online, the Google algorithm has to be your friend and page speed is a definite factor. That's why Google offers their own speed rating or speed insight tool to imporve you site. Yes, it's FREE to use. Just put your URL in above and hit analyze. Google's PageSpeed Insights does the rest.