Key Elements Of SEO
Larry BeckerPublished: 2018-08-18T08:00:00+00:00
What SEO Can Do for You
Search engine optimization (SEO) is an integral part of any marketing strategy. From keyword research and copy optimization to link building and press coverage, great SEO work will take your business to the top of search engines, increase traffic, and generate more revenue.
KEYWORD RESEARCH & COMPETITOR RESEARCH
Strategic keyword research allows you to maximize your audience size with the right terms targeted on the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy, and more.
ANALYTICS SETUP & REVIEW
Google Analytics allows you to monitor your SEO progress, trends, and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and sales. You can use Analytics to set and track goals, generate reports, or just see where your customers are coming from.
LINK BUILDING CAMPAIGNS
Link building allows your website to achieve greater authority by linking high-value websites to your business. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.
SOCIAL MEDIA CAMPAIGNS
A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
SEARCH ENGINE RANKING REPORTING
If you want to receive relevant traffic for a specific keyword, you must rank on the first page. And if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings and tailor your SEO plan accordingly.
MORE KEYWORD RESEARCH
Keyword research isn’t a one-time exercise. As your site begins to build traffic, you should always be on the lookout for the most relevant keywords.