Local Search Optimization
By James Catanich
Today, many local businesses are overwhelmed by the variety of marketing choices available. Unlike the old days when a small handful of print advertising outlets would cover the majority of your audience, the sheer volume of marketing options today has seemingly flattened the reach of each advertising channel. Now the business owner doesn't know where to start.
The key to building a strong foundation for sales is by asking the following question. "I'm in Dallas, TX. Am I willing to spend advertising money to attract customers in New York and Los Angeles? If the answer is "yes" then you should implement a "National Search Optimization Strategy". If not, then you should implement a "Local Search Optimization Strategy".