Digital Marketing is driven by data and analytics
Understanding how visitors interact with your website can help drive your marketing campaigns.
As a Dallas Digital Analytics company, we know that data leads to accurate decision making. Knowing what you have done is important and heres some of the reasons:
- Better understand your customers and how they interact with your site
- Improve your website and overall online presence
- Which of your marketing campaigns is driving conversions
- Optimize your digital asset to drive more revenue
"Digital Analytics is being able to step back and think critically, asking important business questions, and answering them honestly and with a high enough degree of precision in order to take action." -- Sadler James, NEC Corporation of America
Questions you need to ask
When using digital analytics data
- Is this data accurate? Can we trust it?
- Does my data line up with other systems?
- What's missing? Do we have the full picture?
- Is this data meaningful?
- Have I Done Proper Data QA?
- What's missing? Do we have the full picture?
- What's missing? Do we have the full picture?
Digital Analytics IQ Test
Are you sure you are not "data puking"
Most people will see these lines as parallel lines in space. You do... don't you?
It's all about asking the right digital analytics questions. Sure, in the right context, you can probably get the data you want but you won't excel as an analyst or marketer that way. It's just an optical illusion - "something that deceives the eye by appearing to be other than it is".
We Use Google Analytics To See What Google Says About You
A powerful marketing analytics solution for companies of all shapes and sizes.
Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions offer marketing analytics products for businesses of all sizes to better understand your customers.
Comprehensive Measurement
Measure the impact your app has on your business.
Your website play an increasingly important role for today’s businesses. No matter how big or how small it is, best-in-class measurement capabilities within Google Analytics can help you achieve your goals and set your business up for success.
Capabilities
Build a complete picture.
Understand your site and app users to better evaluate the performance of your content, products, and more.
Get insight only Google can give you.
Access Google’s proprietary audience data and machine learning capabilities to help get the most out of your data.
Connect your digital analytics to results.
Google Analytics is built to work with Google's media and publisher products so you can use your digital analytics insights to drive real impact.
Make your Google analytics data work for you.
Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.