Content Enhancement Dallas Texas

More often than not, research will indicate that a keyword or phrase should be targeted that is not currently prevalent on a site. Search engines do not like subtlety. If you want a page to rank well for a certain keyword or phrase, it must be obvious what the page is about. Fortunately, in this respect, consumers are not that different from search engines. Most users like to be taken to a page that gives them the information that they want... not necessarily a home page.

Depending on the competitive nature of the keyword or phrase, it may be necessary to dedicate an "optimized page" to this one term. In these cases we often find that it is more effective to create a new page than to try to modify existing ones or attempt to optimize one page on too many keywords.

Say for instance, your company manufactures and markets all types of widgets. Research indicates that there are a significant number of people searching for "plastic" widgets. Unfortunately your site only briefly mentions "plastic" widgets. In this case, we may consider adding a page to your site specifically on "plastic" widgets.

Notice that this is significantly different from the outdated method of using "doorway pages" or "attraction pages" which were pages that only the search engines could see. Our graphic design team will copy your page style and create another page for your site that will focus on the targeted key phrase.

Enhanced pages or landing pages can also be used effectively with pay per click advertising for improving conversion ratios or diverting search traffic from one term to multiple pages.