Search Engine Optimization Services
Promoting your site through organic search rankings (Search Engine Optimization "SEO") is one of the primary forms of search marketing. Organic Rankings is another name for free rankings or search engine listings. All of the major search engines rank sites based on complex mathematical algorithms that weigh the characteristics of the web site and its pages, including the quantity, quality, and structure of the sites inbound and outbound links. How well a site conforms to this algorithm will determine the site's position in the organic rankings.
It is very important to note that each search engine has its own algorithm and formulas change periodically. Consequently, a website's rankings will move around from period to period and vary from one search engine to another. Part of our job at Catanich is to follow these changes and help you determine if and when changes should be made.
Basic SEO Tips
Believe it or not, basic search engine optimization (SEO) is all about using common sense and simplicity in programming. The real purpose of SEO is to make a website as search friendly or get first page placement in the SERPs. Basic SEO doesn't require specialized knowledge of advanced programming, search engine algorithms and keyword taxonomy. It's really not that difficult. But, it will require a basic understanding of how search engines work.
There are two concepts of search optimization you need to consider before jumping in. The first is how spiders work. The second is, how search engines figure out how web pages relate to which keywords or keyword phrases.
The following topics outline the basic SEO tips or areas needed to get a good start on optimizing a web site. The other topics are to help you prioritize your efforts in regards to the following two factors or SEO Categories - On-Page Factorsand Off-Page Factors