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Search Engine Optimization Services
Promoting your site through organic search rankings (Search Engine
Optimization "SEO") is one of the primary forms of search marketing. Organic
Rankings is another name for free rankings or search engine listings. All
of the major search engines rank sites based on complex mathematical algorithms
that weigh the characteristics of the web site and its pages, including the
quantity, quality, and structure of the sites inbound and outbound links. How
well a site conforms to this algorithm will determine the site's position in
the organic rankings.
It is very important to note that each search engine has its own algorithm
and formulas change periodically. Consequently, a website's rankings will move
around from period to period and vary from one search engine to another. Part of
our job at Catanich is to follow these changes and help you determine if and
when changes should be made.
Basic SEO Tips
Believe it or not, basic search engine optimization (SEO) is all about using common sense and simplicity
in programming. The real purpose of SEO is to make a website as search friendly or
get first page placement in the SERPs. Basic SEO doesn't require specialized
knowledge of advanced programming, search engine algorithms and keyword taxonomy.
It's really not that difficult. But, it will require a basic understanding of
how search engines work.
There are two concepts of search optimization you need to consider before jumping in.
The first is how spiders work. The second is, how search engines figure out
how web pages relate to which keywords or keyword phrases.
The following topics outline the basic SEO tips or areas needed to get a
good start on optimizing a web site. The other topics are to help you prioritize
your efforts in regards to the following two factors or SEO Categories -
On-Page Factors and
Off-Page Factors
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