On-Page Search Engine Optimization
On page factors deal with all aspects related directly to your web site
internals, it's construction, structure, header, footer, navigation and content.
SEO Tip - Keyword use in document title
Insert keywords and keyword phrases within the title tag so that search engine
robots will know what your page is about. The title tag is located right at the
top of your document within the head tags.
Example
< title>Internet Marketing Services, Servicios de Marketing por Internet< /title>
Example - Local Search (Dallas, Texas USA)
< title>Internet Marketing Services, Servicios de Marketing por Internet - Dallas Fort Worth Texas< /title>
SEO Tip - Keyword use in body text
The body text is the text on your web page that can be seen by people in their
web browsers. It does not include HTML commands, comments, etc. The more visible
text there is on a web page, the more a search engine can index. The calculations
include spaces and punctuation marks.
SEO Tip - Age of web site
Spam sites often come and go quickly. For this reason, search engines tend to
trust a web site that has been around for a long time over one that is brand
new. The age of the domain is seen as a sign of "trustworthiness" because it
cannot be faked.
The data for this is usally provided by Alexa.com (or Archive.org if Alexa.com
does not have data about a site).
SEO Tip - Keyword use in H1 headline texts
H1 headline texts are the texts that are written between the < h1>...< /h1>
tags in the HTML code of a web page. Some search engines give extra relevance
to search terms that appear in the headline texts.
Example
< h1>Internet Marketing Services, Servicios de Marketing por Internet< /h1>
SEO Tip - Keyword use in domain name
The domain name is the main part of the web page address (URL). It is believed
that Google.com gives extra relevance to search terms within the domain name.
Example - Keyword: internet marketing services
http://www.InternetMarketingServices.com/
http://InternetMarketingServices.mywebsite.com/
SEO Tip - Keyword use in page URL
The page URL is the part after the domain name in the web page address. It
is believed that Google.com gives extra relevance to search terms within the
page URL. Separate your search terms in the page URL with slashes, dashes or
underscores.
Example
http://www.mywebsite.com/InternetMarketingServices/
http://www.mywebsite.com/Internet-Marketing-Services/
http://www.mywebsite.com/Internet_Marketing_Services/
http://www.mywebsite.com/Internet/Marketing/Services/
Keyword use in H2-H6 headline texts
H2, H3, H4, H5 and H6 headline texts are the texts that are written between
the < h2>...< /h2>, < h3>...< /h3>, etc. tags in the HTML code of your web
page. Some search engines give extra relevance to search terms that appear in
the headline texts.
Example
< h2>Internet Marketing Services, Servicios de Marketing por Internet< /h2>
< h3>Internet Marketing Services< /h3>
< h3>Servicios de Marketing por Internet< /h3>
Keyword use in IMG ALT attributes
Describe your images with the use of the alt tag. This will help search
engines that index images to find your pages and will also help readers who use
text only web browsers.
The < img alt> attribute defines an alternative text for an image when the
user uses a text browser or when the user has turned off the display of images
in the web browser application. Microsoft's Internet Explorer displays the
alternative text if the user puts the cursor over the graphic.
Example
< img id="logo" src="http://www.sitename.com/images/internet-marketing-company-cim.gif" alt="Internet Marketing Services, Servicios de Marketing por Internet" border="0" width="50" height="50">
Top level domain of web site
Web sites with certain top level domains (TLD) are statistically more likely
to contain higher quality, trustworthy contents. For this reason, search engines
might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD
(e.g., .biz, .info, .jobs).
In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in
the country's local search results.
Keyword use in bold body text
The body text is the text on your web page that can be seen by people in
their web browsers. The bold body text uses a darker and heavier face than the
regular type face. It appears between < b>...< /b> or < strong>...< /strong>
tags in the HTML source of your web page.
Note: CSS is not recognized.
Number of unique visitors to the site
It is believed that Search Engines look at web site usage data, such as
the number of visitors to your site, to determine if your site is reputable and
contains popular contents. One source for this data is Alexa.com traffic rank.
It is based on three months of aggregated traffic data from millions of Alexa
Toolbar users and is a combined measure of page views and number of site visitors.
Keyword use in same site link texts
Link texts are words and sentences that are used as links. Same site link texts
are the link texts of the links that point to a web page on the same domain. It
is believed Google.com takes search terms in same site link texts into account.
Example
Find out about our < a href="Internet-Marketing-Services.html">Internet Marketing Services< /a>.
Keyword use in outbound link texts
Link texts are words and sentences that are used as links. Outbound link texts
are the texts within the < a>...< /a> tags when the tag links to a web page on a
different domain. It is believed Google.com gives relevance to search terms in
outbound link texts.
Example
Another source for < a href="http://www.not-your-site.com/Internet-Marketing-Services.html">Internet Marketing Services.
Keyword use in same site link URLs
Links connect one web page to another. Same site links are the links in
attributes that point to other pages on the same domain or within the same site.
Example
Find out about our < a href="Internet-Marketing-Services.html">Internet Marketing Services< /a>.
Keyword use in outbound link URLs
Links connect one web page to another. Outbound links are the links on a web
page that point to web pages on other web sites, i.e. links to other domains. It
is believed that Google.com gives relevance to search terms in outbound links.
Example
Find out about our < a href="http://www.not-your-site.com/Internet-Marketing-Services.html">Internet Marketing Services< /a>.
Keyword use in meta description
The Meta Description tag allows you to describe your web page. It is believed
that Google.com takes the Meta Description tag into account. Some search engines
display this text to the user in the search results (SERPs).
Even if the Meta Description tag might not be important for ranking purposes,
one should use the Meta Description tag to make sure that your web site is
displayed with an attractive description in the search results.
Example
< meta name="description" content="A leading source for Internet Marketing Services (Servicios de Marketing por Internet) in the Dallas Fort Worth Metroplex">
Number of trailing slashes in URL
The number of trailing slashes (/) in the URL indicates where a web page
falls in a site's overall hierarchy. If the URL contains many trailing slashes,
meaning it is placed in a sub-sub-directory, then the webmaster does not seem
to think that the page is important in relation to the other pages.
HTML validation of web page to W3C standards
Web pages are written in special languages called HTML and CSS. Like any
language, HTML and CSS change constantly. The World Wide Web Consortium (W3C)
is the governing body that establishes what is valid HTML/CSS and what is not.
Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS
code of your web page, then search engines might not be able to read everything
of your web page.
Readability level of web page
There is a believe that the Search Engines are testing the use of the Flesch
Reading Ease test, a United States governmental standard, to determine how easy
a text is to read. It measures the approximate level of education necessary to
understand the web page content. Higher scores indicate the text that is easier
to read, and lower numbers mark harder-to-read texts. Scores among different
languages are not comparable.
Keyword use in meta keywords
The Meta Keywords tag allows you to define which search terms are important
to your web page according to your opinion. It should be placed between the
< head>...< /head> tags in the HTML code of your web page. It is believed that
Google.com no longer gives relevance to search terms in the Meta Keywords tag.
Example
< meta name="keywords" content="Internet Marketing Services, Servicios de Marketing por Internet, Dallas, Fort Worth, Metroplex">
Keyword use in the first sentence of the body text
The first sentence of the body text is the first sentence after the < body>
tag in the HTML code of your web page. Some search engines give more relevance
to search terms when they appear in the first sentence. Some will use your first
sentence as the description of your page on the search result page.
Example
< body>We are a leading Internet Marketing Services (Servicios de Marketing por Internet) in the Dallas, Fort Worth, Metroplex. This text is not the first sentence.
Keyword use in HTML comments
HTML comment tags are "hidden comments" in the HTML code of your web page.
They are not visible to the user. It is believed that search terms in the HTML
comment tags are no longer relevant for ranking in Google.com.
Example
< !-- Web site describes our Internet Marketing Services, Servicios de Marketing por Internet, Dallas, Fort Worth, Metroplex" -- >
Additional Information
- On-Page Site Optimization
- Making a site structurally search engine friendly or "spiderable" and consistent
with the search engine ranking algorithms.
- Site Content Enhancement
- Creating actual web pages to address areas where there is a lack of content.
Off Page Factors
Off page factors deal with how your site is linked throughout the world
of the internet.
- Link Popularity Enhancement
- Generating incoming links to your site in order to increase the popularity of
your site.
- Search Engine Submission
- Utilizing both "pay for inclusion" programs and "hand submission" where necessary to
ensure that your site gets crawled by the major search engines.
- Directory Submission
- Listing your site in the major directories like Yahoo and the Open Directory,
as well as industry specific or regional directories.
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