Call Today 214-762-8208
Check out our new Special Effects site. Many "How To" videos.
Mold Making Dallas
How can we help you?
Call Today 214-762-8208
Check out our new Special Effects site. Many "How To" videos.
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Off-Page Search Engine Optimization
Off page factors deal with how your site is or gets linked throughout the
world of the internet.
SEO Tip - Global link popularity of web site
The global link popularity measures how many web pages link to your site. The
number of web pages linking to your site is not as important as the quality of
the web pages that link to your site.
All major search engines (Google, MSN, and Yahoo) take the quality and the
context of the links into account. Search engines assume that your web page must
offer relevant content if many quality sites link to it.
SEO Tip - Link texts of inbound links
Inbound links are links from other web sites to your site. If many other
sites link to your site, then search engines consider your site to be important.
However, the number of links is not as important as is the relevance of the
linking page and the link text used in linking to your site. However,
Google.com also evaluates the quality of the web pages that link to your web
site.
To get a high ranking on Google.com, make sure that the web pages that link
to your site use the search term "keyword phrase" in their link texts. The more
links to your web site containing that keyword phrase (or a part of it) in the
link text, the more likely it is that your web site will get a high ranking on
Google.com for that search term.
It is also advisable to use different but related keywords for the link texts.
If all links to your web site use exactly the same link text, then Google.com
might lower your rankings because of "unnatural linking patterns".
In addition, the quality and reputation of the web pages that link to your
site is very important to the search engines.
SEO Tip - Links from social networks
On social network sites, people decide which web sites are popular. This
means that the popularity on social network sites cannot be easily influenced.
For this reason, it is believed that search engines trust web sites more if
they are popular on social networks.
SEO Tip - Server speed
Popular web sites often have faster server response times compared to smaller
unimportant sites. In addition, most search engines index more pages from fast
web sites.
SEO Tip - Server Availability
Popular web sites have 24/7/365 availability server compared to smaller
unimportant sites. In addition, most search engines index more pages from web
sites where the server has a uptime of 99.7% servers.
Search Engine Submission
Submit to the search engines yourself. Do not use submission service or
submission software. It is beleived that doing so could get your site penalized
or even banned by Google.com.
Use the following free submission links
How to submit your site to Google Submission
How to submit your site to Yahoo Submission
How to submit your site to Live Search / MSN Submission
Additional Information
- On-Page Site Optimization
- Making a site structurally search engine friendly or "spiderable" and consistent
with the search engine ranking algorithms.
- Site Content Enhancement
- Creating actual web pages to address areas where there is a lack of content.
Off Page Factors
Off page factors deal with how your site is linked throughout the world
of the internet.
- Link Popularity Enhancement
- Generating incoming links to your site in order to increase the popularity of
your site.
- Search Engine Submission
- Utilizing both "pay for inclusion" programs and "hand submission" where necessary to
ensure that your site gets crawled by the major search engines.
- Directory Submission
- Listing your site in the major directories like Yahoo and the Open Directory,
as well as industry specific or regional directories.
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