On-Page Optimization Dallas Texas

When most people think of search engine optimization, they conjure up images of computer geniuses performing some sort of black magic that will get their site ranked high. In fact, the SEO industry has historically encouraged this concept by promoting "cloaking" tactics like fictitious "doorway pages" or "attraction pages" that only search engines could read.

At Catanich, we don't use any of these gimmicks to generate high rankings. Our experience is that methods not related to improving content, site structure, and link popularity lose their value over time. Therefore, we study the algorithms that the search engines use to rank sites and then modify or create actual web pages to be consistent with these algorithms for your targeted keywords.

In order to have success, these specific keywords/phrases must be an integral part of your web site. So, while many of these changes are related to aspects like page titles, alt tags, and meta tags, the on screen content also plays a major role.

Some aspects of your web pages that we will modify in our site optimization process include:

• HTML page titles, meta descriptions and meta keywords
• Keyword density in the editorial copy per page
• Alt tag, image, and link names
• Position of primary copy
• Keyword prominence
• File names
• The use of the proper copy in the headline
• Internal linking structure
• Site "spiderability"

Optimizing a site is not an easy process, and with continual changes in the search engines algorithms, it is not a one-time process either. Because of this, Catanich's programs typically include monthly monitoring and maintenance for your site.