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Local Business Search For Small Businesses
Most online shoppers will choose the web search over the yellow pages in greater frequency in coming years. With this in mind, our local search program offers a great opportunity for small businesses to reach out to more customers in their geographical area by using the search engines' local search features. And with the slowing economy and more aggressive competition, those who do take advantage of this opportunity will have the best chance to attract these customers in the end.
Do you know that most local searchers are often ready to buy but are looking for the best price? And do you know that local search marketing could grow almost 400% by 2010.
Search engines like Google, MNS and Yahoo are being used every day to locate local businesses and compare products, pricing and services. In fact, more than 1.3 billion searches were performed in December 2008 in the US and 82% of these were reported by the search engines to be "local searches". How many of these did you get?
Want another number? According to Borrell Associates, local search advertising in the U.S. is predicted to grow more than 80% between 2008 and 2009?
But your company's website alone might not be enough to get you noticed online or considered by your potential customers. That's where Catanich Internet Marketing can help. We have years of experience using the new technology that gives your potential customers the opportunity to learn about your business online via Google, MSN, Ask and Yahoo.
Our simple 4-step process is designed to put your business in front of customers by distributing information to the local search engine platforms. Plus, we offer online advertising (Google Adwords) that will gives you even more online attention.
- Captures your business information in one place
- Distributes your company or storefront information to local search engine platforms
- Drives relevant leads to your site through a sponsored links campaign
- Provides detailed, transparent reporting of your results
The purpose of this process is to introduce small business owners to the different Local Search concepts, products and marketing opportunities offered by each of three main search engines.
- Google Local Search
- Yahoo Local Search
- MSN Local Search
Other Sources of Local Search
- CitySearch
- Yelp
- InsiderPages
- InfoUSA
- Local.com
Summary
It should be know that Local Search is still in its infancy and is expected to grow dramatically over the next two years. It's impossible to say which of the new services above will be successful; won't be purchased or merged with; or still important 3-4 years from now. But at Catanich, we feel that it is smart to consider each opportunity as part of your overall search marketing strategy.
Call 214-762-8208 and find out "How May We Help You?"
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