Keyword Targeting Dallas Texas

Comprehensive Keyword Review
Most new advertisers make the mistake of bidding only on the highest volume search phrases related to their product or service. While these phrases are often very important to a campaign they typically are more expensive and have lower conversion ratios.

Our research continually shows that more specific low volume phrases, branded keywords, and geo-targeted terms provide a much higher ROI. Catanich aids clients in creating more comprehensive keyword campaigns that broaden their reach and decrease the cost per lead.

Targeting Methods
Overture and Google both utilize a number of different methods for relating sponsored keyword ads to the actual search phrases.

There can be a significant difference in the traffic and costs related to one method or another. Broad strategies generate the most traffic, but often have a lower ROI. More specific matching methods often show better returns, but often fail to generate enough visitors. Most campaigns involve a mix of targeting strategies.

Content Advertising
To add even more to the complexity of sponsoring keywords, both Google and Overture now offer Content Ads (as supplied through Google AdSense). Instead of showing up in the search results of various search engines, content ads are sold to publishers who place the ads on their page. These are relatively new programs and results vary greatly at this time.