Keyword Analysis Dallas Texas

Keyword analysis forms the building blocks of a search engine optimization campaign and has a direct impact on page content, site navigation, and page design. It is during this step that we create the architectural plans for the whole program (including site) and determine the best course of action for achieving your goals. The initial phases include the keyword identification and popularity measurement.

Keyword Identification
In this phase, we utilize client input along with various keyword identification software programs to determine how people are looking for your products or services on the web. The goal is to create a list of every conceivable search phrase that people may be using to find what you offer. This may reach 5,000 to 8,000 keywords and is stored in a database format.

We recommend that you also use the Overture Suggestion Tool and Wordtracker tools to refine your keyword list. We use these tools heavily in our day-to-day work, and find them sufficient to determine relative search engine keyword importance and form. Of course, traffic is an unknown. Nobody really knows how many queries are performed for a keyword, and not all search words have the same click-through rates, so traffic is vague at best. But this will set the keyword priority or order of importance.

Sample Keyword Identification Here is an example of some of the different ways that people may be searching for Steel Tubing. These numbers represent search volume on the Overture/Yahoo network and reflect approximately 1/2 of U.S. search volume. Number of searches Per Month Per Keyword Phrase First search using the term "steel tubing." Second search using the term "steel tube." Third search using the term "steel pipe." 2754 2330 164 98 94 69 65 59 steel tubing stainless steel tubing square steel tubing steel square tubing carbon steel tubing stainless steel tubing china seamless stainless steel tubing rectangular steel tubing 1245 725 175 149 109 103 80 56 steel tube stainless steel tube seamless steel tube tube steel carbon steel tube stainless steel sheet tube box steel tube institute metric steel tube 3716 1858 350 287 220 183 146 125 steel pipe stainless steel pipe carbon steel pipe stainless steel pipe fitting steel pipe fitting steel pipe manufacturer seamless steel pipe stainless steel exhaust pipe

Between client input, a review of the site, a run through a keyword matching software program, and a review by a thesaurus like matching program, we typically end up with a very comprehensive list.

Popularity Measurement

During the identification process, we will also uncover projections for the amount of times that each keyword/phrase is searched. This will help us in determining which search terms we want to target with your campaign.

Example: mortgage
Activity (Estimated): 85,019 web-wide search engine queries per day

• Google = 41,642
• AOL = 4,338
• AmazonA9 = 868
• Yahoo Index = 19,086
• Inktomi = 868
• Alta Vista = 868
• MSN = 11,278
• Teoma = 1,735
• Ask Jeeves = 1,735
• Hot Bot = 868
• IWon = 868
• Lycos = 868

At this point, we typically review the list to determine which ones are most relevant to your business and then proceed to the competitive keyword analysis.

Keyword Conversion Tracking
Once a campaign is set up, we typically implement tracking programs that will show us which keyword phrases are generating the most sales or leads for our clients. This data allows us to focus our site optimization efforts and pay per click advertising dollars on those keyword phrases that are generating the best ROI. See our Search Term Analysis Report.

Request a Free Preliminary Keyword Analysis.