Internet Marketing Strategy
Armed with this research, we can now develop a strategy and a set of deliverables for your internet marketing campaign. Our primary goal is to determine where the best opportunities are for generating sales or qualified leads. We don't assume what we did for another client will work for you. We create a plan tailored to your company, budget and timeframe.
Our second major consultation with you is to discuss our findings in regards to the site's popularity and keyword competitiveness. We utilize a series of reports, "initial ranking reports", that shows you how well your site currently ranks for your key search terms on the top three search engines, Google, Yahoo and MSN/Live. In addition, we utilize a series of reports that show you how well your site design compares with the Top 10 competitors for your key search terms. This reports will also be used to set the base line for measurement of our progress.
Our goal now is to utilize these reports to determine which avenues of marketing, optimization and promotion you need to obtain your marketing goals, time frame, and budget.
At Catanich, we don't try to force everyone into one all encompassing project, rather we provide a project plan that prioritize the options, deliverables and estimated costs based on where we feel you will get the most "bang for your buck".