Internet Marketing Research - The Strategies, Planning, and Techniques - Dallas Fort Worth Texas TX

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Internet Marketing » Internet Marketing Research

Internet Marketing Research - The Beginning

Developing a solid marketing plan requires solid research, analysis and planning. This same processes holds true in Search Engine Marketing. Simply focusing on a Pay-Per-Click campaign or a few high ranking keyword terms doesn't lay the foundation for an effective internet marketing campaign.

At Catanich, we use a series of steps or deliverables to creating the foundation for a sound structure for your internet marketing plan.

• Define Goals and Objectives
• Business Analysis
• Competitive Keyword Analysis
• Keyword Research - Google, Yahoo - List of keyword targets
• Keyword Research - Adwords - Traffic and CPC Estimates
• Competitive Analysis
• Site Evaluation
• Site Navigation Analysis - Internal Link Structure, methods, nofollow taging
• Site Architecture Analysis - Sub directories, file naming convention,
• Content Analysis - Page keyword density, meta tag compliance, database /CMS usage
• Link Popularity Analysis - Quantity, sources, link format standard
• Site Traffic Analysis - Organic, PPC, email, Press Releases, Articles,
• Strategy & Budgeting

With the answers to these, we will aid you in developing a internet marketing program tailored to your company's specific needs, budget and schedule.

Catanich Internet Marketing is a full service website design company headquartered in Dallas, TX. Our Strategic Internet Marketing Services integrate all levels of traditional marketing with your business goals and website to increase your leads and revenues.