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Internet Marketing Analytics
In order to track our results, we utilize Top 10 Competitor reports, Keyword Ranking reports,
Pay-Per-Click Advertising reports to provide our clients with the insight on how the project should
improved. We typically run these reports on a monthly basis and cross-reference them with other parts of
our analysis.
These reports indicate where your site is listed in the organic rankings results (SERPs) on the major
search engines like Google. They are important in setting a baseline and helping determine where any
future organic optimization efforts should be targeted.
Examples of Our Reports
Both Yahoo! Search and Google AdWords provide a series of reports for managing your search term
advertising effectively. By analyzing the click thru and conversion rates, we can determine the cost
per lead (CPL) and identify opportunity for improvement in both the PPC networks and SERP rankings.
This report gives a general overview as to how many visitors your site is attracting, what page they
land on, under what keywords they are finding you, who is referring them, etc...
This report offers more insight into the search terms people are using to find your site. Specifically, it
breaks down each visitor by keyword/phrase searched per search engine and also shows which phrases converted
the most traffic into leads or sales.
This series of reports provides clients with the insight as to how visitors are navigating through their
site. This can be helpful in identifying new areas for a site content enhancement effort.
Armed with all of this information, we can now focus on putting your high SERP rankings to better use.
Our conversion programs are designed to increase the number of leads through more powerful messages
utilizing A/B testing that test different scenario of prominent calls to action.
For more information on setting up a tracking program for your site, call us today.
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