Internet Marketing Analytics - Online Business Intelligence, Web Analytics, and Website Analysis

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Internet Marketing » Internet Marketing Analytics

Internet Marketing Analytics

Like any form of promotion, Internet Marketing Analytics is the key to running a successful search engine marketing program is measuring the results and improving on them where the costs are justified. In order to do this, we utilize Top 10 Competitor reports, SERP Ranking reports, PPC Advertising reports and web analytics software to provide insight as to how your program can be improved.

We typically run the following reports on a monthly basis and cross-reference them with each other as part of our monthly analysis. If applicable, we develop a list of recommendations for improvement. (These changes will typically include copy or code changes, the addition of targeted pages, and increased link building).

Ranking Reports

These reports indicate where your site is listed in the organic rankings in the major search engines like Google. They are important in helping us determine where any future organic optimization efforts should be targeted.

Examples of Reports

• December 2008 Ranking Results
• November 2008 Google Results
• October 2008 Google Results
• September 2008 Google Results
• August 2008 Google Results

PPC Advertising Reports

Both Yahoo and Google Adwords provide a number of reports for managing your keyword advertising effectively. By analyzing a campaign's click thru and conversion ratios, we can determine the cost per lead as well as identify opportunity areas both within the PPC networks and in the organic rankings.

Site Analytic Report

This report gives a general overview as to how many visitors your site is attracting, under what keywords they are finding you, who is referring them, etc...

Search Term Analysis Report

This report offers more insight into the search terms people are using to find your site. Specifically, it breaks down each visitor by keyword/phrase searched per search engine and also shows which phrases converted the most traffic into leads or sales.

Navigation Reports<,/h3>

This series of reports provides insight as to how visitors are navigating through your site. This can be extremely helpful in identifying areas ripe for a site content enhancement effort.

Site Conversion Enhancement

Armed with all of this information, we can now focus on putting your high rankings to better use. Our site conversion programs are designed to increase the number of leads through more powerful messages including prominent calls to action.

For more information on setting up a tracking program for your site, call us today.