Internet Marketing And Online Advertising
Internet Marketing including all forms of Pay-Per-Click Advertising is one of the leading forms of promotion that allows companies to bid on placements for specific keywords or phrases in the search engines. Rather than paying a fixed fee, the advertiser will only pay when someone actually clicks on the sponsored link.
Like other forms of Online Advertising or Web Advertising, Internet Advertising success is determined partly by its ROI, the more competitive the search term, the lower the ROI. However, with research and a proper keyword bid management, Pay-Per-Click (PPC) advertising can offer rapid success with excellent results.
The primary Pay-Per-Click program today is Google AdWords. Although conceptually similar to Yahoo and Bing, AdWords actually work quite differently and allow the advertiser the control over the ad content, ad position, costs per click (CPC) and keyword search terms.
Primary benefits of Pay Per Click Advertising
- Rapid setup and deployment
- Top page positions are typically reserved for PPC sponsors
- Traffic can be easily sent to any relevant page that you desire
- Low start up costs
- Quick processing time
- Allows inexpensive low search volume phrases targeting
Despite the implied simplicity of Online Advertising and Pay-Per-Click campaigns, they can actually become very time consuming and complex to run effectively. As the number of companies bidding on the search terms has increased, advertisers now have to take a closer look at the manpower, time allocation and ROI of these campaigns.
At Catanich Internet Marketing, we offer a full range of services to help maximize your Online Advertising and Pay-Per-Click campaigns:
- Comprehensive Keyword Analysis
- Keyword Phrase Targeting
- Ad Development
- Landing Page Design
- A/B Testing
- Bid Management
- Conversion Tracking
