Call Today 214-762-8208
|
Internet Marketing Advertising
Internet Marketing Advertising (or 'Pay-Per-Click Advertising') is one of the leading forms of
promotion that allows companies to bid on placements for specific keywords or phrases in the
search engines. Rather than paying a fixed fee, the advertiser will only pay when someone actually
clicks on the sponsored link.
Like most other forms, Internet Marketing Advertising success is determined partly by
its ROI, the more competitive the search term, the lower the ROI. However, with research and a
proper keyword bid management, Pay-Per-Click (PPC) advertising can offer rapid success with
excellent results.
The primary Pay-Per-Click programs today are Google AdWords and Yahoo! Search. Although conceptually
similar, Yahoo and Adwords actually work quite differently and allow the advertiser the control
over the ad content, ad position, costs per click (CPC) and keyword search terms.
Primary benefits of Pay Per Click Advertising
- Rapid setup and deployment
- Top page positions are typically reserved for PPC sponsors
- Traffic can be easily sent to any relevant page that you desire
- Low start up costs
- Quick processing time
- Allows inexpensive low search volume phrases targeting
Despite the implied simplicity of Pay-Per-Click campaigns, they can actually become very time consuming and
complex to run effectively. As the number of companies bidding on the search terms has
increased, advertisers now have to take a closer look at the manpower, time allocation and ROI of these campaigns.
At Catanich, we offer a number of services to help maximize your Pay-Per-Click campaigns:
- Comprehensive Keyword Analysis
- Keyword Phrase Targeting
- Ad Development
- Landing Page Design
- A/B Testing
- Bid Management
- Conversion Tracking
|
