Internet Business Consultant

Catanich Internet Marketing was founded in early 1997 by Jim Catanich in response to the growing need for professional web design services in the North Texas area. In 2001, entered the Search Engine Optimization and Internet Marketing Guidance program to become one of the first firms to be considered a Internet Business Consultant. Working to establish legitimate online marketing programs for a global manufacturing company in Dallas, they were frustrated by the lack of expertise that their ad agency and web design firm had in this area. They considered utilizing a local search engine optimization company, but at the time the SEO community consisted primarily of technically oriented providers that used cloaked pages, redirected landing pages and other tricks to get sites to rank high.

Armed with a decent budget and a commitment to create a successful program, they dug in to learn everything that they could about search engine marketing and search engine optimization. They experimented with various PPC programs, on-line advertising methods, eMail campaign, on-line directories, and conducted extensive benchmarks of search engine optimization techniques. Because conversion tracking software was not even available yet, they designed in-house programs to track leads, click streams paths and measured the ROI of their work. The result, was a process based on the concepts of sound keyword research, search engine optimization and positioning, and old fashion business ROI modeling.

Catanich Marketing now operates as a full service search engine campaign management firm. Our staff of Internet Business Consultants includes a group of multi-talented programmers, graphic designers, content editors and search engine optimization professionals, all cross-trained and skilled in the field of online Internet Marketing.

About Jim Catanich

Jim brings over 20 years of business-to-business, consumer marketing and project management experience to the Catanich team. During his career, he specialized in large client server systems, n-tier Client/Server & Intranet applications and implementing strategic marketing initiatives in start-up and turnaround businesses. His success stories include the development of successful distribution businesses in Mexico and Japan, start-up work for a group of growing consumer products companies, and rebuilding a troubled printer remanufacturing line.

He holds a BS in Computer Science from University of California as well as extensive training and certifications. He has also received significant web programming training.

Jim speaks regularly on Search Engine Optimization, his local Chamber Of Commerce and conducts SEO/SEM training workshops. His work is primarily with B2B and industrial clients, but his SEO experience ranges from medium sized manufacturing to financial services to "mom and pop" clients working from home.

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