Content Analysis
At Catanich, we edit your website's content to meet the primary requirements needed by the major search engines like Google. We will advise you to content modifications that we think will improve your website's ranking in search engines. Doing this, should increase the flow of qualified traffic to your site.
Fact : Unique Content Leads to Better Search Results
To obtain the best possible results from your internet marketing strategy, you need to analyze the copy and make modifications to assure it is meets the needs of the major search engines, specifically Google. Modifications may include:
- Reworking copy to meet the optimal length of content for search engines
- Analyzing and adjusting the position and frequency of keyword phrases within the text
- Testing for uniqueness of the content copy
The Optimal Copy Length
We will work with you to structure each page of your website to meet the optimal copy length and recommend to breakup very long pages into separate pages. Today, search engines not only evaluate meta tags, keywords and overall on-page SEO, they also look at layout, font size and length of copy on each pages. This means it is critical that content be properly formatted with H1, H2 tags to compete for the best search position for your keyword phrases.
Using the Right Keywords
In addition to the length of copy, the amount, position, variations and frequency of target keyword phrases within the copy is also very important. We will continually analyzes and adjust your keywords density to ensure the page adheres to the latest search engine algorithms. With search engines adjusting their algorithms so frequently, we try to stay one step ahead and alert you when your keyword usage strategy requires additional adjustment.
Quality Relevant Content
We work closely with you to increase the amount of quality content on your website. The preferred method of content handling for the major search engines today is to take information from a few long pages and create numerous shorter pages. Properly done, your website's rankings will improve, and enhance the user experience for your.
Duplicate Content
In order to make a search more relevant, most search engines use a "duplicate content filter" to remove any duplicated page from their search results. Unfortunately, good, hardworking content writers have fallen prey to this filter that is imposed by the search engines that remove this duplicate content.
Many content editors "copy & paste" content and then edit it for their needs. What they have done is unknowingly spammed the search engines and cause the page to trigger the duplicate content filter.
Many webmasters will create a copy of an existing site under a different URL or market an Affiliate site scenario. This creates an exact copy which is therefore identical to another site or doorway pages. These type of behavior is not only filtered out immediately as "spam", but will get both sites in trouble.
