Competitive Analysis Dallas Texas

Identifying the best target phrases will put us on the right path, but to design a successful program, we must review the competition that exists for these phrases. The goal here is to determine the amount of effort or promotional money that will be needed to achieve high placement for each keyword/phrase.

At Catanich, we work with our clients to align their goals and expectations relative to the competition in their market. Since there are many methods for promoting a site, the competitive analysis allows us to better determine the costs associated with each method. This research also allows us to prioritize opportunities for our clients based on expected ROI.

Our process:

• Review keyword buying opportunities through Overture and Google Adwords (as well as others if search volumes are high enough). See example PPC Analysis.
• Manually review optimization levels and PageRank values of competing sites for your targeted phrases on Google.
• Evaluate Yahoo and MSN Directory listings to see where opportunities lie.

Top 10 SERP Comparison

To obtain high search engine rankings, you must optimize your web pages before submitting them to the serch engines. One search engine optimization method that works rather well is to analyze existing web pages that currently have high rankings for the keywords that would be important to you.

Once a series of keywords have been selected, each is assigned to an existing page in the site. This page is then comparied with the top 10 SERPs returned for the keyword. This comparison is a comprehensive review of each of the top 16 SEO elements and will show the strength or weakness of the software design. These reviews explain to you what you will need to change on your pages in order to botain similar to rankings.

Items include

• Document Title
• Meta Keywords
• Meta Descrition
• Body Text
• First Sentence of the Body Text
• Link Popularity
• URL
• H1 Headline Text
• H2 Headline Text
• Same Site Link Texts
• Outbound Link Texts
• Inbound Links
• Same Site Link URLs
• Outbound Link URLs
• Image ALT Attributes
• HTML Comment Tags

And a general series of comments, advice and hints that would increase the page performance.