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Prime Visibility has an immediate opening for an experienced
Email Marketing Specialist to develop, coordinate and manage email campaigns for
our customer acquisition, communication, retention and repeat sales efforts.
This position entails developing and implementing email marketing campaigns,
managing our CRM vendor relationship, and leading the web-based aspects of our
customer communication and retention efforts. This position will report directly
to the Director of Marketing.
Job Responsibilities:
- Execute email campaigns, including database segmentation, list management,
campaign setup, testing and deployment. Use email campaign software to create
emails and manage the QA/testing process.
- Work with multiple vendors to develop email positioning, copy, creative, and
code. Draft email copy for editing by external vendor prior to release. Optimize
the design, content, targeting & messaging of email communications. Assess
all email creative to ensure communications are consistent with our unified
marketing voice across all channels.
- Maintain marketing communications production schedule to ensure accurate and
timely delivery.
- Monitor campaign results and provide reports on email performance to the
marketing team on a regular basis.
- Maintain awareness of email marketing trends and technologies and make
recommendations on email optimization tactics and best practices.
- Ensure compliance around permission-based marketing, privacy, spam
regulation (CAN/SPAM) and deliverability.
- Gain an understanding of internal data structures for data segmentation and
analysis and a technical knowledge of internal infrastructure to deliver
necessary enhancement requests.
- Evaluate evolving technological needs to support a robust e-mail
program.
- Manage web aspects of our customer portal, customer communications and
ongoing retention and upsell efforts.
- Support rest of staff in coordinated efforts to develop and introduce new
products and services.
- Assist in the development of the overall marketing plan.
- Build effective working relationships with others inside and outside the
organization.
Job
Requirements:
- 1~2 years experience developing and managing marketing email
communications.
- Experience in copywriting for email and the web.
- Intermediate proficiency in HTML coding.
- Proficient in Excel, Word
- Strong interpersonal skills with focus on teamwork. At the same time, must
be a self-starter who has ability to work independently.
- Excellent multi-tasking and organizational skills with the ability to
perform under pressure and meet deadlines.
- Strong oral and written communication skills along with solid problem
solving skills.
- Strong attention to detail balanced by ability to see big
picture.
Please send your resume and cover sheet, with an attention
line that includes your position's job title, to:
Attn: Human Resources
P.O. Box 3307
McKinney, TX 75070
US
Please No Phone Calls - Only a resume by the following means will be accepted:
Email Careers
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