Summary of Position
Manage, create and oversee Travelocity's SEO efforts to maximize the site's
performance and profitability.
Accountabilities/Duties
- Manage and refine SEO strategy to increase qualified organic search engine
rankings
- Define SEO requirements in a product management capacity by recommending
site enhancements that maximize ROI and increase rank of natural search result
listings
- Optimizing site architecture, optimizing URL rewrites, and developing
alternate directories
- Serve as internal search expert, driving all communication between
Travelocity s domestic and international companies and Google, Yahoo!, MSN to
ensure best practices are shared and leveraged globally
- Continuously improve tracking, reporting and profitability of the SEO
efforts
- Analyze and translate quantitative and qualitative data from web analytics
tool into an actionable SEO plan
- Research and develop SEO best practices to identify new market opportunities
and maximize program profits with improved organic rankings
- Select and refine SEO keyword list
- Work closely with internal Marketing team to holistically incorporate
marketing promotions and the brand message
- Manage deliverables, reporting, strategy implementation and all direct
communications with internal IT department, analysts, marketing department and
ad agency
Minimum Years of Experience Required/Qualifications
- Minimum of 2 years experience post college on interactive agency side
- Excellent analytical skills
- Experience analyzing effectiveness of marketing programs and/or channels
- Strong excel modeling skills including use of pivot tables, proficient in
power point
- Experience working across multiple data sources
- Ability to work in a fast paced, dynamic environment
- Strong attention to detail
- Excellent written and verbal communication skills for communicating the
findings
- Strong presentation skills
- Analysis skills applied to marketing channels
- Experience working in online businesses is critical
- Desired: experience evaluating marketing channels
- Desired: experience working with web analytics systems
Please send your resume and cover sheet, with an attention
line that includes your position's job title, to:
Attn: Human Resources
P.O. Box 3307
McKinney, TX 75070
US
Please No Phone Calls - Only a resume by the following means will be accepted:
Email Careers
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