Call Today 214-762-8208
Check out our new Special Effects site. Many "How To" videos.
Mold Making Dallas
How can we help you?
Call Today 214-762-8208
Check out our new Special Effects site. Many "How To" videos.
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The Business Plan
The primary value of your business plan will be to create a written outline
to evaluate all aspects of the economic viability of your business including a
description and analysis of your business prospects. For most companies we
deal with, they have bypassed this and in hindsight, did not understand their
competition, market or how it applies to the internet.
This following is a sample Business Plan that we give to our clients to fill
out at the beginning of our process. If this is easy to fill out, then you
know where you want to go. If not, then the likelihood of a successful
internet marketing effort is unlikely.
Now, many say this information is none of our business. Well, we agree.
But, we ask you the question again, "Do you know you self, really?"
The Business Plan Outline
Title Page
Name of company, date, contact information, etc.
Table of Contents
Executive Summary
Business Concept
Company
Market Potential
Management Team
Distinct Competencies
Required Funding and its Use
Exit Strategy
Company Description
Mission Statement
Summary of Activity to Date
Current Stage of Development
Competencies
Product or Service
Description
Benefits to customer
Differences from current offerings
Objectives
Keys to Success
Location and Facilities
Industry Analysis
Entry Barriers
Supply and Distribution
Technological Factors
Seasonality
Economic Influences
Regulatory Issues
Market Analysis
Definition of Overall Market
Market Size and Growth
Market Trends
Market Segments
Targeted Segments
Customer Characteristics
Customer Needs
Purchasing Decision Process
Product Positioning
Competition
Profiles of Top 10 Primary Competitors
Competitors' Products/Services & Market Share
Competitive Evaluation of Product
Distinct Competitive Advantage
Competitive Weaknesses
Future Competitors
Marketing and Sales
Products Offered
Pricing
Distribution
Promotion
Advertising and Publicity
Trade Shows
Partnerships
Discounts and Incentives
Current Internet Promotion
Email Campaigns
Sales Force
Sales Forecasts
Operations
Product Development
Development Team
Development Costs
Development Risks
Current SEO Program
Manufacturing (if applicable)
Production Processes
Production Equipment
Quality Assurance
Administration
Key Suppliers
Product / Service Delivery
Customer Service and Support
Human Resource Plan
Facilities
Management and Organization
Management Team
Open Positions
Board of Directors
Key Personnel
Organizational Chart
Capitalization and Structure
Legal Structure of Company
Present Equity Positions
Deal Structure
Exit Strategy
Development and Milestones
Financing Commitments
Product Development Milestones
Prototype
QA Testing - Software & Web Page Design
QA Testing - SEO On-Page Compliance
QA Testing - On-Target Keyword Content
Launch
Signing of Significant Contracts
Achievement of Break-even Performance
Expansion
Additional Funding
Any other significant milestones
Risks and Contingencies
Increased competition - Brick & Morter
Increased competition - SEO Competitor War
Loss of a key employee
Loss of a website - Google new site "penalty box"
Loss of a website - server down
Loss of a website - website penalty
Suppliers' failure to meet deadlines
Regulatory changes
Change in business conditions
Financial Projections
Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.)
Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
Break Even Analysis
Key Ratio Projections (quick ratio, current ratio, D/E, D/A, ROE, ROA, working capital)
Financial Resources
Financial Strategy
Summary and Conclusions
Appendices
Management Resumes
Competitive Analysis Reports
Sales Projections
Any other supporting documents
As you can see, the list is getting larger as we implement the Business Plan Outline with
our clients. At Catanich, all of our team has years of Project Management and Milestone tracking
to aid you to meet your schedule and budget.
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