Business Analysis Dallas Texas

The first step in developing a search engine marketing program is reviewing the client's business. Specifically, we want to learn about the following:

• Primary Target Markets — This can help us in evaluating geographical targets as well as in identifying link and submission opportunities.
• Core Competencies — Allows us to focus our research on promoting those products or services that are most likely to convert to sales.
• Competitive Advantages — Helps in determining whether competitive sites are truly competitors or merely companies that offer similar products. This can be very important in managing pay per click bid programs.
• Growth Markets — Are there certain product lines that should yield higher conversion rates simply because the market is growing.
• Promotional Goals — It's hard to know if we’ll achieve success, if we have no concept for what we are trying to achieve.
• Other Marketing Activities — How can search engine marketing be integrated with your other marketing activities.
• Organization — Does the company have systems in place to handle inquiries or process online sales effectively?
• Measurement — Are systems currently in place to track the return on promotional dollars spent... both online and offline.

The answers to these questions will aid us in developing a program tailored to your company.