The Link Building Audit

The Internet is built on links. How do you get yours?

Link building plays a vital role in achieving the good search engine rankings.

Gone are the days when buying hundreds of links through spam methods would give better rank in the search results. Or have you joining a link farm to obtain your backlinks.

This audit will determin what tactics have been used in the past and are they harming your site now.

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"In the present world of SEO, the quality of links matters over quantity of llinks. Today, you have to follow superior link building techniques to stay authoritative in the eyes of Google."

The Key Metrics

Because not all links are equal, you need to be very careful when you conduct a link building campaign. Link building in the past nolonger works. If your site has links from the past, you need to determine how they were obtained. Or are they now considered "spammy".

The following is a checklist of the most basic link building tactic currently being used. Which one have you used?

Basic

  • Resources/Links pages
  • Research competitors
  • Profile links
  • Make it easy to link to you
  • Link out
  • Interlink
  • Get people to see and read your content
  • Create an RSS feed
  • Create a blog
  • Build relationships
  • Ask people you know for a link

Submission Based

  • Widget Directories
  • Web cam directories
  • Web App Directories
  • Web 2.0 Submission
  • Video Submission
  • User Rating Reviews
  • Theme/Template Directories
  • RSS Directories
  • Press Release Submission
  • Podcast Directories
  • Paid directories
  • Non-English directories
  • Niche Specific Directories
  • Multimedia/Document Submission
  • Mobile App Directories
  • Logo Design Directories
  • Infographic Submission

Content Based

  • Writing Testimonials
  • Trade Articles
  • Images & Cinemagraphs
  • Guest Blogging
  • Green Content
  • Get your own column
  • Get Interviewed
  • Entering Contests & Giveaways
  • Educational Content
  • Contribute to Crowdsourced Posts
  • Blog Carnivals

Link Attraction

  • White Papers
  • Webinars
  • Web Tools
  • Trollbait (a controversy)
  • Timely/Seasonal Content
  • Surveys
  • Stories
  • Review Something New
  • Research Papers
  • Quizzes/Tests
  • Product Comparisons
  • Printable Resources
  • Petition
  • NewsJacking
  • InstructoGraphics
  • InfoAnimations
  • Humor
  • How-To's & Tutorials
  • Google Maps Mashup
  • Glossary of Industry Terms
  • Games
  • Free Charts/Graphs
  • Egobait
  • Drawings
  • Debunking Myths
  • Data/Research
  • Curated Rankings/Scores
  • CrowdSourcing
  • Creating Contests
  • Covering News First
  • Contrary Hook
  • Complete Guides/Resources
  • Case Studies

Helping Webmasters

  • Update Old Content
  • Translating Content
  • Transcribing Content
  • Logo/Graphic/Web Design
  • Give Them Hosting
  • Fixing Grammar/Spelling
  • Finding Malware
  • Filling Gaps in Content
  • Fight Viagra Hackers
  • Dead Content Recreation
  • Fix Broken Links

Social

  • Twitter Profile Links
  • Social Platforms for Outreach
  • Social Bookmarking
  • Google+ Shares

Create Useful Things

  • Widgets
  • Toolbars
  • Plugins & Extensions
  • Icon Sets
  • CMS Themes
  • Badges

Paid Strategies

  • Theme Sponsorship
  • Sponsor Contests
  • Sponsor Clubs
  • Sponsor Animal Shelters
  • Pay Authorities to Embed Your
  • Paid Reviews
  • Hiring Industry Veterans
  • Hire veteran link builders
  • Donate to Charities & Non-Profits
  • CrowdFunding
  • Content Acquisition
  • Buying StumbleUpon Traffic
  • Buy Existing Domains

College/Education Links

  • Write Curriculum
  • Student Blogs
  • Speak at Universities
  • Scholarships
  • Offer Discounts
  • Intern/Job Postings
  • Hire A Recent Graduate
  • Alumni Spotlight
  • Alumni Directories

Community Tactics

  • Q&A
  • Forum Posting
  • Community Newspapers
  • Blog Commenting

Leverage Existing Opportunities

  • Your Twitter Followers
  • Your Influence
  • Your Commentators
  • Short Form Text / Quotes
  • Reclaim Links Pointing To 404s
  • Reclaim External Profile Page
  • Previous Linkers
  • Leverage Copy & Pasting
  • Getting Links From Scraped Content
  • Contacting People Using Your Images
  • Brand Mentions
  • Associations/Organizations You're A Part Of
  • Asking Customers
  • Asking Vendors

Events

  • Utilize National Days & Events
  • Sponsor Venues
  • Sponsor Events
  • Live Blogging
  • Host Your Own Events
  • Host Other People's Events
  • Event Resources
  • Event Recaps

Give

  • Social Coupons
  • Products to Bloggers
  • Discounts
  • Contest Giveaways

Traffic Drivers

  • Scoop.it
  • Newsletters
  • Email Signatures
  • Craigslist

Community Projects

  • Wiki
  • New Online Community
  • Industry Specific Directory

Local

  • Shopping Plaza/Mall
  • Local Newspapers with Press Releases
  • Local Listings
  • Library
  • Chamber of Commerce
  • Better Business Bureau

Linking Out

  • To Spark Conversation
  • To Active Medium Level Blogger
  • Mention Specific People Whenever you can
  • Giving trackbacks
  • Getting Trackbacks
  • Create Link Roundups

Miscellaneous

  • Video Embeds
  • Target Link Roundups
  • Set Up Free Blogs
  • Second Tier Link Building
  • Reverse Guest Blogging
  • Reverse Engineering Assets
  • Relevant Reciprocal Links
  • PR Outreach
  • Our Retailers' Pages
  • Offline Marketing
  • Non-College Job/Intern Posting
  • Non-Brand Mention Monitoring
  • Join Associations/Organization
  • Help A Reporter Out (HARO)
  • Guest Books
  • Get Your Own Wikipedia Page
  • Get In The News
  • Expired Blogspot Blogs
  • eCommerce Partnerships
  • Contribute to Wikipedia Pages
  • Dependencies: Content, PR, Legal
  • Blog Networking (White Hat)
  • Affiliate Program
  • Abandoned/Expiring Domains