The Backlink Audit
Who has linked to you?
The Backlink Audit provides you with an in-depth look at your domain's backlinks and helps in securing your SEO link building efforts from Google penalties.
Backlinks are an important part in optimizing your SEO. But while good backlinks can have a positive impact on your SEO, poor backlinks can have the opposite effect. If Google sees suspicious backlinks pointing to your website, they may decide to penalize you for employing black-hat SEO tactics.
"Today in the competitive SEO environment, links to your site is 70% of the game. Done right, you will succeed! Done wrong, you can harm your website seriously." -- James Catanich, Catanich Internet Marketing, LLC.
The Key Metrics
There is a series of key metrics that we look at . This will give us a good idea on how to proceed with the link building campaign.
- Number of Incoming Links
- Number of Root Domains
- Number of Outbound Links
- Anchor Text Distribution
- Use of the "nofollow" link attribute
- Domain Authority - MOZ Page Trust
- Page Authority(s) - MOZ Page Authority
- Link Distribution To Internal Pages
- Use of the "nofollow" link attribute
- Equity / Non Equity Passing Link Spread
- Internal / External Link Spread
Manual Google PenaltyManual penalties are issued by Google's Spam team for violations of their terms of service. Google demand all toxic links are found and removed before they remove this penalty. Careful analysis of the links will need to be carried out then a painful outreach process will need to be undertaken to get those toxic links actually removed prior to a reconsideration request. Manual penalties are issues by Google Spam team, These are less common than the several types algorithmic penalties, often these are severe and the impact is usually across the entire site, taking a website usually top of its sector and being removed from Google results (SERPS's), if not totally removed from google Search Engine, then past page 10. Usually manual penalties are followed by an email to the sites Web Master Tools account, stating manual action has been taken. Unlike Algorithmic penalties, there is no expiry time, only a reconsideration request sent to Google once a full link audit has been carried out and the offending links has been removed. A manual penalty is issued if Google "believe" that the website in question has been manipulated to rank higher in the results pages. Breaking Google's Guidelines. Google will provide just 1 or 2 links of the dozens, hundreds or even thousands they believe are UN natural. For example paid links, excessive exchanged links or guest blog posting, to name just a few, did you know many years ago paid links was considered natural?
Algorithmic Google PenaltyAlgorithmic penalties are automatically applied if toxic links are discovered by Google's Algorithms. Once these penalties are applied they will expire automatically only after the toxic links have been removed, and then only after specific durations. Once trust has been lost on a domain, specialist care is necessary to fully recover that domain to full health!
Link Anchor TextOptimal Format Use descriptive keywords in anchor text that reflect the same topic or keywords the target page is trying to target. It's not necessary to use the same keyword text every time—in fact, doing so can trigger spam detectors. Instead, strive for a variety of anchor text that enhances context and usability for your users—and for search engines, as well.
This is a nice site!it will get converted to:
This is a nice site!This new link will not be taken into account when calculating PageRank. This won't prevent spam, but it will avoid problems with passing PageRank and deter spammers from targeting your site. By default, many blogging sites (such as Blogger) automatically add this attribute to any posted comments.